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Archive for November 2018

How word quality affects your brand image

Stevenson-How-word-quality-affects-your-brand-image

Imagine you are speaking to someone who constantly has a full mouth, which cuts off their words and chops up their sentences. At first, you will try to listen more attentively and focus fully on the conversation in order to decode their disjointed monologue; then you’ll ask the person speaking to repeat what they just said. Ultimately, you will grow tired of their gibberish and cut the exchange short. Content that is poorly written or poorly translated can have the same unpleasant effect on readers. Find out more on how to refine your brand image by insisting on word quality, which will give you more bang for your buck.

The same text can be translated in innumerable ways, but the ultimate goal remains the same: to communicate. To communicate efficiently and effectively, it is important to create a message that is clear, concise, convincing, consistent, and correct. This is possible through a careful and an effective choice of words that will hold the interest of your audience. Read More